Cookie Policy
Pinpoint Finance is a trading style of Pinpoint Commercial Finance Ltd, which is authorised and regulated by the Financial Conduct Authority, number 733225. We are registered with the Information Commissioner’s Office under registration number ZA146757.
1. About this Cookie Policy
Our website uses cookies to help it work properly, to understand how visitors use the site, and to support our marketing. This Cookie Policy explains what cookies we use, what they do, and how you can control them.
A cookie is a small text file that a website places on your device when you visit. Cookies are widely used to make websites work, or work more efficiently, and to provide information to the site owner.
This policy operates alongside our Customer Privacy Notice and is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Your choices
When you first visit our website, you will see a cookie banner giving you the option to accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer, or by clearing your browser cookies and reloading the site.
Strictly necessary cookies cannot be switched off because the website will not work without them. All other cookies are optional and only set with your consent.
You can also control cookies through your browser settings. Most browsers let you view, delete, or block cookies from specific sites. Please note that blocking all cookies (including essential ones) may prevent parts of our website from working properly.
3. The cookies we use
3.1 Strictly necessary cookies
These are required for our website to work. They do not track you or store personal information beyond what is needed for basic site function. They are set on the lawful basis of legitimate interests under PECR.
| Cookie | Purpose | Duration |
|---|---|---|
| moove_gdpr_popup | Stores your cookie consent preferences | 1 year |
| wp-settings-* | WordPress user interface preferences (logged-in users only) | 1 year |
3.2 Analytics and performance cookies
These help us understand how visitors use our website so we can improve it. They collect anonymous information about pages visited, how long visitors stay, and any errors encountered. These cookies are only set if you consent.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes individual users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _hjSession_* | Hotjar | Session recording and heatmaps | 30 minutes |
| _hjSessionUser_* | Hotjar | Identifies a unique visitor across sessions | 1 year |
| _clck | Microsoft Clarity | User behaviour analytics | 1 year |
3.3 Marketing and advertising cookies
These are used to measure the performance of our advertising and to show relevant ads to people who have previously visited our site. These cookies are only set if you consent.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _gcl_aw | Google Ads | Tracks conversions from Google Ads clicks | 90 days |
| _gcl_gs | Google Ads | Tracks Google Ads click information | Session |
| cg_conversion_pixel | Conversion tracking | Measures advertising performance | 30 days |
4. Google services
We use Google Analytics and Google Ads to understand how visitors use our site and to run advertising campaigns. When these services are enabled, Google may associate your visit with your Google account if you are signed in and have consented to this in your Google settings.
You can access, review, and delete data Google holds about your activity at any time via Google My Activity. You can also control how your data is used for advertising through your Google Ads Settings.
5. Third-party cookies
Some cookies are set by third parties we work with — for example Google, Hotjar, and Microsoft. We do not control these cookies directly. Please refer to each third party’s own privacy and cookie policies for full details:
6. International transfers
Some of the third-party cookie providers listed above (notably Google, Hotjar and Microsoft) may process or store data in jurisdictions outside the UK. Where this happens, we rely on the UK Government’s adequacy decisions, Standard Contractual Clauses, and supplementary safeguards to keep your data protected at the UK standard.
7. Changes to this Cookie Policy
We review this policy at least annually and following any material change to the cookies we use, the third parties we work with, or the law. Any changes will be posted on this page with an updated date at the top.
8. How to contact us about cookies
If you have any questions about our use of cookies, please contact us:
Pinpoint Commercial Finance Limited
York Eco Business Centre, Amy Johnson Way, Clifton Moor, York YO30 4AG
Telephone: 01904 866 100
Email: [email protected]
For broader privacy questions please see our Customer Privacy Notice, which sets out how we handle your personal information beyond cookies.